Purple Round-Up: August 2, 2013
And now for this week’s Purple Round-Up! http://commons.wikimedia.org/wiki/File:Livestrong_wristband.jpg Still Strong? The Lance Armstrong Foundation redefines itself A new book by religious scholar,...
View ArticlePurple Round-up: August 9, 2013
This week, we released our second Purple Paper™ – Branding for Social Change! Read the paper to find out what the ’80s classic The Breakfast Club has to do with branding. And don’t forget to share...
View ArticlePurple Round-up: August 23, 2013
As the maelstrom about Wikileaks leaker Pfc. Chelsea Manning’s sentencing hit the news so did the revelation that she is transgender. Only problem is, mainstream media didn’t get that story quite...
View ArticlePurple Round-Up: October 11, 2013
The government shutdown continues on for a second week, and now Starbucks is asking us to come together. Since it’s been a pretty depressing news cycle, let’s focus on some uplifting, social...
View ArticlePurple Round-up: February 14, 2014
Happy Valentine’s Day, unless you prefer the February 13th observance inspired by NBC’s Parks and Recreation – Happy Galentine’s Day. Google, again, outdoes itself for the holiday. Be sure to check...
View ArticlePurple Round-Up: February 21, 2014
On Wednesday, we joined PRSA-NCC’s conversation about how Google changed the game for press releases on the Web. There, Business Wire’s Serena Ehrlich and Social Driver’s Anthony Shop shared their...
View ArticlePurple Round-Up: February 28, 2014
This week, Washington politicos learned celebrity engagement with a policy cause may not always help. Will Ferrell encouraged his Facebook followers to sign up for health insurance via HealthCare.gov...
View ArticleWhat PR Pros Can Learn from Rolling Stone’s Mistakes
First page of the retracted UVA sexual assault story in the Rolling Stone’s December 4, 2014. The report is on Rolling Stone‘s coverage of the University of Virginia rape allegations case, and it’s...
View ArticleHow to End Interviews (When the Reporter Wants to Keep Talking)
Last week, actor Robert Downey, Jr. walked out of an interview. He (and his publicists off camera) didn’t like the personal nature of a reporter’s line of questioning during a press junket for the new...
View ArticleHistoric Throwbacks Can Create News Angles
Photo courtesy of NASA On Tuesday, the United States became the first country to reach the dwarf planet Pluto and take its picture. NASA’s New Horizons interplanetary probe began its journey in 2009...
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